Maybe he reserved most of his signature prints for his capsule collection for H&M, but Matthew Williamson's Spring Summer 10 show in London still screamed his style, all over. I'm always intrigued after having visited London, that one of the country's most iconic designers always manages to come up with the most colourful and summery creations. Those Brits must be dying to capture a warm climate like Australia's and fashion is one outlet to play with when it comes to transforming yourself to a place you'd rather be.
This idea is something I've tried to do a lot of research into. Fashion doesn't have to be complicated, it can be the ideal way to lift your spirits and take your mind to another place. It's the first impression people get from you before you've spoken, and in a corporate scenario, you can use fashion to appear more powerful, successful or more conservative if you need to. At the other end of the spectrum, you can use clothes to give the impression you're more carefree, colourful, and fun. Fashion can make you fit in, or stand out from the crowd and this is what I love about London Fashion Week.
Vivienne Westwood presented her Red Label in LFW's 25th Anniversary Week that's on at the moment and she took her tried and tested techniques to produce an obvious Westwood Collection. Her fame stems from her ability in her youth to set her self apart from her peers and shock the average onlooker. There were no references to the Sex Pistols here, but her draped corset dresses and anglomania prints shouted Westwood loud and proud. Do the same. Build your wardrobe to be something of a reflection of your own style and wear your uniform with your head held high.
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