Missy Rayder

Trenery is following in Ororton's recent footsteps by signing a well known international model to front their campaign.
Missy Rayder has always quietly graced many a catwalk and photo shoot, with her doe like gaze and sharp cheekbones. The most current campaign for Trenery keeps the vision and philosophy for the brand in good stead, with relaxed weekend styles for the more mature Country Road customer.
Missy Rayder is also featuring in Diane Von Furstenberg's new collection look book and when we first stumble over the fact that DVF has shot her range (only a recent development), we find Missy in a completely transformed role. It's definitely like acting, taking on new characters for the purpose of expressing the clothes in a particular way.
Not to deny Australia's own successful international model expats, Catherine McNeil has been flying the Bonds flag proudly and it's great for raising the profile of a struggling company.
It's an exciting time for Australia's global expansion in the fashion world. Looking forward to seeing what brands book which international model next.