Wednesday 7 July 2010

Daria Werbowy | New Campaign



Daria Werbowy is an established model who doesn't so much grace many catwalks any longer, but is showing up everywhere in new Autumn Winter campaigns. She's been the face of Lancome since 2005 and has just launched a new campaign for the Lancome O d'Azure fragrance.
That's not the only advertising we'll see her in over the coming months though. Yves Saint Laurent has replaced veterans Claudia Schiffer and Christy Turlington for Werbowy and she's quite transformed from her usual bohemian and easy going persona for something more polished and sharp.
There's a very exciting development for Australian ad campaigns as well, with Werbowy shooting the new Oroton campaign in Palm Springs. This is the second season that Oroton as chosen an international model, Noot Seear starred in last seasons campaign. For someone who was rejected at the beginning of her modeling career, she's certainly proving that perseverance and determination will take her where she wants to be.

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