Jil Sander Spring Summer 10 couldn't appear more simple. But this typically pared back collection goes much deeper than the surface. The ideas behind the treatments take care and consideration, and the construction of the garments is paramount to the quality. The way the applications have been attached to the surface of the fabric is genius, and the idea to scrunch the sleeves from the top down is true Jil Sander innovation at it's best.
Frida Giannini at Gucci pulled right back on signature prints for the approaching season. She focused on intricate cut and seam work to create the appearance of prints instead, and introduced applied prints cautiously. Our recurring colour palette was on show again at Gucci and it worked as a sign of the careful times.
Demure is a word that comes to mind when it comes to the overwhelming use of white, gray and black on the SS10 runways. Sunshine on the wait list.
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