Sass & Bide is a label synonymous with Australian fashion and how to build a brand from the ground up. Sarah-Jane Clarke and Heidi Middleton first started selling their designs at a market stall and now they have stores across Australia, America and soon to be developed in London. It's all still in the initial stages but this is great for the brand, it shows that they've read the market well over the last decade and still maintain relevance for the established and new clients.
"In London we can be ourselves and it just works," said Middleton. "In the US we have to tone it down and explain it more - here we can just be. We love coming here to do research; it's such an inspiring place. The old markets are incredible places. There is such a strong creative energy and sense of freedom in London that you don't find in Sydney or New York. We're very excited to be coming here."
Jolly good.
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