When the sun beams through the window and hits the most graceful garments, the result is this incredibly beautiful shoot that also directly links to net-a-porter.com online shopping. One word, dangerous. The elegance of this shoot is leading the way for the digital revolution in the fashion industry.
When Burberry streamed their AW10 show live around the world and then released a selected range from the show that could be ordered immediately afterwards, cutting edge just evolved past the tactile realm into one that's only a click away.
This shoot shows that if you see something in the digital pages, you can click to purchase in moments and the garment's all yours. Could it get any easier or more accessible?
Lead the way.
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