Sunday, 28 February 2010

Milan AW10 | Day Three






You want a trench, you go to Burberry, you want a woolen coat, Max Mara is for you. And that's just what they executed so brilliantly. Right on trend with long skirts and a slight equestrian feel, this collection is on the money and they're winning.
Gucci was very toned down with what felt like a reserved collection, even counting all the feathered and bejeweled lace confections towards the end of the show. It's nice to see the long painterly prints rather than the bold colour contrasts designer Frida Giannini has presented previously. This opens the door to a whole new wardrobe of options for the loyal Gucci fan.
What's black, white and red all over, with just a tinge of moss green? Giorgio Armani kept things incredibly luxurious and starting the theme with his Emporio collection the day before, he ran it through his mainline for the more prestigious wearer. Mop hair though? No matter how talented this one man fashion machine is, that hair just will not fly.
Pucci prints got new bangs at Emilio Pucci, fringing ran rife and if that wasn't the case, carved lace and sequins exposed torso's making for a very graphic collection.
Bottega Veneta on the other hand was very black and felt dated in my opinion. There were a couple of their signature looks for good measure, but it wasn't a collection that seemed to have captured the mood of the season unfortunately. Better luck neck time, it's still a brand on the favourites list.

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