Friday 5 March 2010

Country Road





With high regard for the tactical measures the design team at Country Road have taken, closer attention to the needs and wants of the Country Road customers have in my opinion most definitely been met. Hearing your mum say that she used to love wearing Country Road when she was your age shows that launching Trenery was a very smart business move indeed. Now there's something for everyone one, and at the end of the day it's all smiles. I have to admit I adored opening the pages of Country Road's newest catalog and finding many covetable pieces exactly appropriate for work. This brand did it first, and Witchery Men can only follow in smaller footsteps, but it's nice to know that with the introduction of a little competition, what was turning out to be a stale environment is once again brimming with modern ideas. They get the basics right, and when all else fails we're instructed to go back to basics. Fashion is spectacle. Clothing is practical. It certainly isn't boring in this case and what better way to support Australian brands than with a healthy dose of fresh ideas. Smiles all round.

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