Australian Harpers Bazaar is fast becoming the fashion icon it was under Alison Veness-McGourty about 5 years ago. It lost it's footing slightly along the way, and now under Edwina McCann's direction, she's steering it into the first stop for fashion forward ideas. Take all the magical film and fashionable moments you can think of and place them in a sixteen page spread with singers, actors, models and designers fronting the headline acts. Here you have the spellbinding 'A Fashion Wonderland' appropriately coinciding with the Alice variety out on Thursday. Edwards Coutts Davidson is the mastermind creative director behind the story and various design and photographer collaborations unfold between the highly imaginative pages.
Stand outs include Emma Lung's Beauty and the Beast, who can beat that fairytale anyway. 101 Dalmatians with Rachel Taylor as Cruella DeVil also provides fantasy and fabulous scale of grand proportions. Sin-derella combines beauty, movement, dance and a little S&M to keep things interesting. Why not? These professionals use their bodies to express every kind of emotion and it comes through in this setting to great affect.
The brilliance of a shoot like this is that it stands out at an international level. Australian design, location, talent and photographic techniques play out on their own stage and if this is the way of the Australian Fashion Industry, I couldn't be more proud to showcase it to the world.
Once upon a time in a house at Harpers, they all lived happily ever after.
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